United Biofuels recognizes that our customers are our most important partners.  Given the relative youth of the industry, early adopters of biodiesel will set the stage for much broader use of the product.  As discussed in our business strategy, United Biofuels is developing partnerships with these “Leader Customers.” Ultimately, we believe that these customer partnerships will dramatically increase the awareness of biodiesel and highlight United Biofuels’ role as a leader in its production and distribution.

We will target customers that have a vested interest in promoting their own use of biodiesel, such as waste removal, trucking, or construction companies that are often associated with their negative impact on the environment.  These companies have an incentive both to use biodiesel and to promote this use, shifting public perceptions about their impact on the environment and highlighting their support for the Pennsylvania economy.

In addition, we will target the large segment of customers with organizational missions consistent with the social benefits of biodiesel.  For example, the company has partnered with a local hospital to use biodiesel in its emergency vehicles and promote the use of biodiesel in its area.  The hospital’s interest in the partnership was directly related to the public health benefits of biodiesel which reinforce the hospital’s mission.